Wednesday, June 23, 2021

GENERATING ONLINE ORDERS AND MARKETING

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Once you have set up the kitchen and staff, you need to generate online orders for your cloud kitchen business.

As a cloud kitchen does not have a dine-in facility and relies only on online and telephone food orders, it is important that, at least in the initial days, you spend on promoting your food delivery brand. In this situation, internet marketing becomes crucial without a shop and no display boards and signs to establish a brand recall.

        i. LISTING YOUR CLOUD KITCHEN ON ONLINE FOOD AGGREGATORS

Since online food aggregators and the marketplace already have your target audience, it becomes important to list your cloud kitchen on the platforms. You’ll have to go to the website for these aggregators and request a registration inquiry. A representative from these platforms will contact you for clarification once you have submitted your restaurant information.

      ii. PROMOTING YOUR CLOUD KITCHEN ON ONLINE AGGREGATORS

Paid marketing is important for a new company, at least in the early days. It takes time for organic and word of mouth marketing to spread brand recognition. Paid marketing is therefore critical, as you need to generate business from day 1.

Promoting your cloud kitchen on online food aggregators is highly recommended for a new business. Instead of giving greater exposure on the website, the aggregators charge a higher percentage per order revenue. While this will appear to eat into your margins, to initially attract clients, you do need to invest in promoting your company on these aggregators.

To create online orders, you can also suggest running paid Ads on Google and social media.

The downside to paid restaurant promotions is that you’ll see a drastic drop in the number of orders as soon as you stop spending money. This is why, because they are more feasible in the long run, you need to work to develop your organic marketing platforms.

    iii. SOCIAL MEDIA MARKETING  

Focusing on social media ads right from the initial days is a smart idea. Ensure that you have a Facebook, Instagram, and Twitter business page and that you frequently share appealing photos of your food, promotions, etc. To reach out to more individuals, use relevant hashtags. For better interaction with your brand, you can also use user-generated content.

    iv. SEARCH ENGINE OPTIMIZATION 

It does not result in online orders to actually provide a restaurant website. You need to ensure that when a potential customer searches for them on Google, your website ranks for the relevant keywords and phrases. And that’s why you need to make sure that you have a well-optimized mobile website for search engines as well.

      v. LOYALTY PROGRAMS AND SMS & EMAIL 

Loyalty programs and customized promotions for SMS and email aim to offer a high ROI when smartly designed. Based on customer order history and behaviour, you can create highly targeted SMS and email promotions.

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