Wednesday, June 23, 2021

WHAT IS A CLOUD KITCHEN & HOW DOES IT FUNCTION?

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A cloud kitchen is mainly a restaurant kitchen that only accepts incoming orders through online ordering systems and does not offer dine-in facilities. Dark kitchens, ghost kitchens, virtual restaurants, and satellite kitchens are also known as cloud kitchens.

Cloud kitchens can have their website for online ordering and their app for online ordering, or they can accept orders via different channels for food delivery. Since the key source of revenue for these internet restaurants is through the numerous platforms for food ordering, such as Swiggy, Zomato, etc., it is important to have a Point of Sales program that accepts orders from multiple sources. This will save you the trouble at the end of each day of manually adding and measuring orders from various ordering services.

Some of the popular examples of Cloud Kitchens are Faasos by Rebel Foods, Hoi Foods, and Biryani by Kilo.

Types of Cloud Kitchen Business Model: 

1)      Single Concept cloud kitchen: It functions on a single theme that usually provides 1-2 cuisines and has a limited menu of 10-15 items from the menu.

2)      Virtual restaurant: Also referred to as a ghost kitchen, which is a restaurant within an actual restaurant that only serves food by delivery.

3)      Multi-brand cloud kitchens: As the name implies, it is a model that enables the use of the same material, equipment, and services to operate multiple brand name restaurants under a single roof.

4)      Co-working kitchen space: where you can rent, set up, and run a variety of restaurants. For each brand, these kitchen spaces have individual kitchen units, provided with the necessary facilities and conveniences.

5)      Cloud Kitchens based on aggregators: Cloud kitchen spaces that are operated by online distribution aggregators. Two major players Swiggy, Zomato, also tried their hands in the cloud kitchen market.

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